My Work, Past and Present
Account Strategist
Google - Current
Since January 2025, I have been an Account Strategist on the Google Customer Solutions, Engage (SMB) team.
My role entails developing ad strategies for clients, managing a book of business & finding ways to grow client spend while meeting their business objectives.
Relevant tools and skills:
Tools: Google Workspace, Google Ads
Skills: Sales, PPC bid management, go-to-market strategy, data analysis
Product Marketing Manager
Blackhawk Network (BHN)
In my position as a PMM, I was the channel owner for SEO on Giftcards.com, the leading DTC e-commerce gift card brand.
From 2023 to 2024, I was tasked with developing and implementing the first earnest SEO efforts since the site was acquired in 2016. In 18 months, my strategy drove a 15% increase in organic search revenue. The optimizations across the site led 250+ product pages to rank for the first time with 50 ranked in the top 3.
During the 2024 holiday season, our DTC marketing team launched the first annual National Giftcard Week, raking in 53,000 sweepstakes participants and multiple seven figures in sales. Our SEO strategy landed us the #1 organic position for "gift card week" as well as multiple link placements within Google's AI Overviews.
I also coordinated with the Sr. Director of E-commerce and Content Manager to launch a Chase Offer with a reach of 80 million credit card customers. This campaign posted a six-figure daily run rate from December 1-31 and an 1,100% ROI.
Above all, I had phenomenal colleagues who offered me many opportunities to learn and grow in my time at BHN.
Relevant tools and skills:
Tools: Google Analytics 4, Search Console, Screaming Frog, Ahrefs, Conductor
Skills: Product marketing, product-led SEO, business intelligence, data analysis
B2B Sales Growth Expert
Lift a Lead
I started Lift a Lead to help companies increase B2B sales and drive growth. My role involves not just identifying decision-making leads, but also nurturing them through tailored strategies and personalized communication.
By the time these leads appear on your calendar, they are well-informed and primed for conversion. I segment my emails to ensure that every lead is a valuable opportunity, helping your business reach its full potential in a competitive market.
Relevant tools and skills:
Tools: Smartlead.ai, LinkedIn Sales Navigator, Mailchimp, Calendly
Skills: Sales, cold calling & emailing, content marketing, audience segmentation
Senior Marketing Analyst
OneCare Media
As a Senior Marketing Analyst at OneCare Media, I drove qualified traffic to health vertical websites with over 15 million unique monthly visitors by identifying niche content opportunities, maintaining site health, and finding unique ways to build links.
By using a BI dashboard, I was able to generate weekly reports for the C-suite that highlighted key performance indicators and trends, which improved their decision-making process for the business.
Sites under management:
Sleep: SleepFoundation.org, SleepDoctor.com, SleepApnea.org
Health & wellness: Testing.com, OnlineTherapy.com, Telehealth.com
Relevant tools and skills:
Tools: Screaming Frog, Ahrefs, Semrush, Google Analytics 4, Search Console
Skills: Site auditing, business intelligence reporting, data analysis, link building
Product Marketing Manager
Wpromote
Prior to joining OneCare Media, I served as a Product and Content Marketing Manager at Wpromote, the largest independent marketing agency in the United States. During my time there, I managed over 10 client accounts and consistently increased traffic to their websites by up to 20,000 unique visitors per month.
Through on-page optimization and link building efforts, my work boosted revenue for clients by as much as 117% with the top client pulling in $1MM+ via organic searches.
Clients under management:
Retail: W&P, Verragio, Luxury of Watches, Mossy Oak
CPG: Earth Breeze, ModifyHealth
B2B: USB Memory Direct, Air Sea Containers
Relevant tools and skills:
Tools: Semrush, Google Analytics 4, Search Console, Asana
Skills: Project management, product marketing, content management, CRO
Bookkeeper
The New Americans: Gaming a Revolution
My final stop before transitioning to the marketing industry was my role as a bookkeeper on the $2MM budget project, The New Americans: Gaming a Revolution (2023), where I was responsible for expense tracking, budget management, and resource allocation for maximum impact on the project. I worked closely with the two senior production coordinators and various other crew members to ensure smooth operation during shoots.
Relevant tools and skills:
Tools: Movie Magic Budgeting, QuickBooks Online, Excel/Google Sheets, ADP Payroll
Skills: Accounting, bookkeeping, payroll management, production coordination
Line Producer
Little Drummer Boy
Prior to my SEO career, I stumbled upon the field while working in the entertainment industry in 2017. From 2020 to 2021, I was a line producer, aiding the director with managing a $20K budget on the independent film Little Drummer Boy (2021). During this project, I negotiated a $2MM general liability insurance policy which saved $6,000 (30% of gross budget) and coordinated COVID safety for 30 cast and crew members.
Interested in working together?
Whether it's strictly business or just something to shoot the breeze about, I'd love to hear from you. Let's chat!
Email Campaigns
Maximize engagement and drive conversions with strategic email outreach.
Content Marketing
Build trust and attract leads with impactful content marketing strategies.
SEO
Boost brand visibility and draw traffic cost-effectively with search engine optimization tactics.
Audience Segmentation
Craft tailored messages that resonate with your audience, ensuring maximum engagement and campaign effectiveness
Business Analytics
Leverage data to achieve informed decisions and refine financial targets.Brand Development
Nurture your brand identity to build customer trust and loyalty.
Volunteering
Music Instructor
Ann Arbor Huron High School - Current
Since 2017, I have been an instructional aide for marching and concert percussion at my alma mater — Huron High School.
From June through August, we prepare for our band camp at the Interlochen Center for the Arts where we spend a scorching late-summer week honing the students' marching abilities and concert performance musicianship.
During the fall and winter months, I coach students on their musicianship for our four wind ensembles.
I take on the responsibility of leading sectional rehearsals for groups of 7-10 students and conducting full ensemble rehearsals for a group of 20 students. Go Rats!