Hi, I’m Aayaam

I turn curiosity into motion through marketing, strategy and experimentation.

My work

Built on subtraction

“It is not daily increase but daily decrease; hack away the unessential.”

BRUCE LEE

The same philosophy shapes my approach to growth and daily life — refine the inputs, and the outcomes follow.

How I work

Build from experience

I’ve learned that growth works best when it starts small — grounded in research, story and the willingness to test what feels uncertain.

Design for momentum

I’ve found that clarity moves faster than complexity. Speed and decisiveness can solve almost any problem.

Learn in public

I write and share what I’m still figuring out, because the process is usually the most honest part of the work.

Past chapters